Ryan Knutson: Last year, Old Navy embraced this idea in a big way. There's been much more acceptance that we are all come in different shapes and sizes and we should embrace that. So there has been a movement inside the industry to kind of embrace not everybody has to look like that perfect model. There's a lot of brands have been adding more plus sizes to their offerings and in their ads showing women with various body shapes. Suzanne Kapner: Brands have been sort of inching towards offering more plus size and more positive body imagery. Ryan Knutson: But retailers have been trying to be more inclusive. There's more work and cost that does go into producing a larger size. They very often charged more for the larger clothes because fairly or not they do require more fabric. Suzanne Kapner: Most retailers, if they offered plus sizes, it was in a separate section. And she says that for a long time, the industry hasn't been serving plus-sized customers very well. Ryan Knutson: Our colleague Suzanne Kapner covers the retail industry. But I mean, if you look back 50 years ago, it was closer to a size eight. The average dress size is now a size 18, up from a 14 five years ago. Suzanne Kapner: The waist size of women have been going up year after year. Ryan Knutson: Over the last few decades, Americans have been getting heavier. This version may not be in its final form and may be updated. This transcript was prepared by a transcription service.
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